Lucky Rooster’s Owner/Chef needed a fresh new update to the existing VIS ID, looking for a logo update, website refresh, and ongoing monthly social content to position the restaurant as “An American Bistro with Southern Soul.”
How do you communicate all the activities a visitor can do in any of South Carolina’s 47 State Parks? It’s simple; you show them all of it, all at once.
Then, you develop a program and call it “South Carolina’s State Park Ultimate Outsider Program,” and provide them the tools to show off their 47 state-wide adventures with custom “SC Park Filed Notes” and “SC Park’s Passports” so they can collect a custom stamp from each park they visit.
A “micro” campaign highlighting artists from around the state, supported by an online video, digital banner ads, and out-of-home.
We measured our success by the number of video views (300+) in the first 30 days from launch, shares and likes on social media, and click-throughs to the South Carolina website to learn more about the artists featured in the video along with a comprehensive list of other artists from around the state.
It’s not every day you learn your neighbor is the one and only Stan “The Man” Smith. All I can say is WOW! It was an absolute pleasure meeting and working with an icon the likes of Tennis Royalty.
Art Direction and Photography.
Featured in the “FOOD ISSUE”
Captured both photography & video:
Falconry in Georgia: A Hunt Like No Other.
The sport of kings still reigns at Sea Island Resort
• Broadcast
• Webisodes
• PR/Media Launches
Websites and banner ads
A sampling of packaging, logos, posters, and brand IDs for an eclectic group of clients.
Lifestyle Catalogs – Art Direction & Design.
Broadcast “Key Art“ & Campaigns – Art Direction & Design
